Fresh
Picked at peak and shipped fast. Whole fruit and vegetables, ready for retail floors, food service kitchens and wholesale markets.
- Citrus
- Berries
- Tropical
- Stone fruit
- Peppers
- Tomatoes
- Leafy greens
- Salad
International Sourcing · UK Wholesale
Fresh from the world's finest growing regions.
Serve Plan imports premium fresh and frozen fruit and vegetables, delivered to UK wholesale through a trusted national cold-chain network.
About Serve Plan
A quiet bridge between the world's growers and Britain's tables.
08
Sourcing countries
Across four continents
UK
Cold-storage network
Nationwide partner depots
F+F
Fresh & frozen ranges
Year-round availability
Origins
Eight countries. One careful standard.
We work directly with growers in eight regions, chosen for climate, craft, and consistency. Each origin extends our supply window and broadens the range we can offer UK wholesale partners.
01
Costa Rica
Pineapple, banana, tropical
02
Ecuador
Banana, mango, dragon fruit
03
South Africa
Citrus, stone fruit, grapes
04
Ghana
Pineapple, papaya, tropical
05
Brazil
Melon, mango, lime
06
Spain
Citrus, berries, vegetables
07
Holland
Peppers, tomatoes, salad
08
Morocco
Citrus, tomatoes, berries
Range
Fresh and frozen, sourced with the same care.
Frozen
IQF and bulk-frozen ranges that hold flavour, colour and nutrition — supplied to manufacturers, processors and food service at scale.
- Berry mixes
- Tropical chunks
- Mango
- Pineapple
- Sliced peppers
- Diced vegetables
- Stone fruit
- Smoothie blends
Fresh Catalogue
Whole fruit and vegetables, picked at peak.
A working selection of our most-requested fresh lines, shipped under cold-chain from origin to UK depot.
Costa Rica, Ghana
Fresh Pineapple
Class 1 — count 6/7/8 cartons
Sweet, golden-ripe pineapples picked at peak maturity.
Ecuador
Fresh Bananas
18.14kg cartons — Cavendish
Premium Cavendish bananas, controlled ripening on arrival.
South Africa, Spain, Morocco
Fresh Citrus
15kg cartons — oranges, lemons, mandarins
Year-round citrus programme across complementary windows.
South Africa
Fresh Grapes
4.5kg punnets — seedless varieties
Crisp seedless grapes — white, red and black varieties.
South Africa
Fresh Stone Fruit
2.5kg / 4kg cartons
Peaches, nectarines and plums in peak Southern season.
Spain, Morocco
Fresh Berries
Punnets 125g / 250g — strawberries, blueberries, raspberries
Daily-airfreight berries graded to retail spec.
Brazil, Costa Rica
Fresh Mango & Melon
Cartons — count varies by variety
Tree-ripe mango and sweet melon from leading growers.
Holland, Spain
Fresh Peppers
5kg cartons — red, yellow, green
Glasshouse peppers, mixed colour or single-line options.
Holland, Morocco
Fresh Tomatoes
6kg cartons — vine, plum, cherry
Full programme of vine, plum and cherry tomatoes.
Frozen Catalogue
IQF fruit, frozen at peak ripeness.
A working selection of our most-requested frozen lines. Custom blends, pack formats and private-label runs available on request.
Costa Rica, Brazil
Frozen Mango
10kg cartons (4 × 2.5kg) — IQF chunks
Sweet, golden mango chunks IQF frozen at source.
Costa Rica, Ghana
Frozen Pineapple
10kg cartons — IQF chunks or tidbits
Tropical pineapple chunks with bright sweet-tart flavour.
Ecuador
Frozen Banana
10kg cartons — IQF slices or whole peeled
Creamy ripe banana, sliced and IQF frozen.
Spain, Morocco
Frozen Strawberries
10kg cartons — whole, sliced or diced
Whole and sliced IQF strawberries with vibrant red colour.
South Africa, Spain
Frozen Blueberries
10kg cartons — IQF whole
Whole IQF cultivated blueberries.
Spain, Morocco
Frozen Raspberries
10kg cartons — IQF whole or crumble
Aromatic IQF raspberries — whole or crumble grade.
Ecuador, Brazil
Frozen Passion Fruit
10kg pails — pulp / seeded
Tropical passion fruit pulp with intense aroma.
Spain, Morocco, South Africa
Frozen Mixed Berries
10kg cartons — custom blends available
Classic IQF berry blend — strawberry, blueberry, raspberry.
Costa Rica, Ecuador, Ghana
Frozen Tropical Fruit Mix
10kg cartons — custom blends available
IQF tropical mix — mango, pineapple, papaya.
South Africa, Spain
Frozen Avocado
10kg cartons — halves, chunks or pulp
IQF avocado — halves, chunks or smooth pulp.
UK Distribution
A nationwide cold-chain, held to a single standard.
Through trusted cold storage partners across the country, Serve Plan moves product from port to depot to customer without breaking temperature — protecting quality from the field to the final mile.
Temperature controlled
End-to-end chilled & frozen integrity.
Nationwide reach
Partner depots across the UK.
Wholesale-ready volumes
Pallet and container scale supply.
Traceability
Origin-to-delivery visibility on every line.
Why Serve Plan
The discipline behind every delivery.
01
Trusted Growers
Long-standing relationships with leading farms across eight countries.
02
Cold-Chain Integrity
Temperature-controlled from origin to UK depot — every consignment.
03
Year-Round Supply
Diversified sourcing windows ensure continuity across every season.
04
Wholesale Scale
Volume-ready supply for retailers, distributors and food service buyers.
Contact
Let's build a supply plan together.
For wholesale enquiries, partnership and supply programmes — speak with our team directly.
hello@serveplan.co.uk